The Dip

Seth Godin’s book The Dip talks about how every project has at least one ‘dip – a point where you seem to have taken too many steps backwards and you are not sure if you will ever get moving forward again. The Dip is that point where you are askling yourself if it is worth your effort to

“Here’s what we know: it’s easy to record and print a CD and hard to make a hit. Easy to write a book and hard to make it a bestseller. Easy to build a website and hard to create a viral success.”

How do you know when you are in the Dip and when it is time to throw in the towel? Seth answers that question in the interview he does with Guy Kawasaki. “It’s time to quit when you secretly realize you’ve been settling for mediocrity all along. It’s time to quit when the things you’re measuring aren’t improving, and you can’t find anything better to measure.”